What we find repugnant we frame in terms of immortality; thus giving our prejudice the mantel of divine wisdom. If we can not find the energy and responsibility to treat those we oppose with respect and empathy; resorting to degradation and dismissal is not a sign of love, it is merely the convenient contempt that prevents our own self evaluation and analysis.
True love creates an obligation, a duty to others that must not be overshadowed by egotistical selfishness and cowardice. If we can't take it upon our shoulders, best not to use the name.