The problem with hateful bigotry? No matter how cherished, the stench of such a vice can't be hidden. Thus, whenever the realization dawns that a certain mindset reeks of this corruption, it must be obscured by rebranding to prevent piercing the bubble of willful ignorance.
Harboring hate is problematic; especially when its patron wishes to profess allegiance to the virtues of love and acceptance. Somehow, the loathing felt must be transmuted into an expression of concern and caring; a method is required to contort vile weakness to an acceptable, even admirable display.
Thus, opposing hateful bigotry is branded as "politically correct", "virtue signaling" and "woke"; each phrase used until its nebulously defined term of contempt loses potency. The function remains the same- denigrating compassion and open mindedness, and sanctifying prejudice.
Pandering to willful ignorance and moral cowardice may be profitable, but it does require a talent for dissimulation and a lack of integrity. Rebranding bigotry remains a tainted stigma; no matter how prettily the phrase is turned.
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